The Power of VIDEO


I created this short motion graphics animated film to show the importance of Online Video for Internet Marketing.

Take a look at this 10 statistics about Online Video Marketing:

1# Each day 100 million Internet users watch an Online Video.
2# 90% of users say that seeing a video about a product is helpful in the decision process.
3# Video was the fastest growing form of ad format in 2012.
4# By the next year video ad spending will increase from $1.97 billion to $5.71 billion.
5# Online Video to make up 86% of Internet Traffic in 2016.
6# Your website is 53% more likely to appear on the FIRST PAGE OF GOOGLE if you have a video on it.
7# Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
8# 72 Hours of video are uploaded to YouTube every minute.
9#. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.
10# Cats are more viral than dogs in video.

Motion Graphics:
Martin Ureta
©2013 Cameraman.com

Posted on by Martin in Motion Graphics, Short Movies, Video Leave a comment

Felix Baumgartner to attempt record-breaking supersonic freefall today

In a few hours, extreme athlete and skydiver Felix Baumgartner will attempt to become the first human to break the sound barrier jumping out of a balloon at more than 120,000ft/36.5km above Roswell, New Mexico.

Felix Baumgartner

The mission called Red Bull Stratos, will attempt to transcend human limits that have existed for 50 years. Supported by a team of experts Felix Baumgartner plans to ascend to 120,000 feet in a stratospheric balloon and make a freefall jump rushing toward earth at supersonic speeds before parachuting to the ground. His attempt to dare atmospheric limits holds the potential to provide valuable medical and scientific research data for future pioneers.

Felix consistently challenges his personal limits while pushing the physical boundaries of human flight. In 2003, Felix completed an unprecedented flight across the English Channel with a carbon wing, and subsequently began to consider an even bigger goal: the supersonic freefall. With a team of the world’s top scientists, engineers and doctors behind him, Felix will attempt to rewrite history and advance aeronautical research with Red Bull Stratos.

“On a mission like this, you need to be mentally fit and have total control over what you do, and I’m preparing very thoroughly.”

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Posted on by Martin in News 1 Comment

Film Diehards – Last Directors Using Film

As progress in digital sensors has narrowed the gap of noticeable resolution difference between video and celluloid film to nearly equivalent in comparison, most of Hollywood has opted to let go of the nostalgic days of the past in favor of the cost and time effective benefits of digital media. Standard monikers in old Hollywood, like Kodak and Panavision, are suddenly being replaced with names like RED and even Canon’s Prosumer 5D series – with some exception, of course. There are a few diehard celluloid enthusiasts who continue to passionately embrace the harder way of doing things.

Steven Spielberg

The patriarch of modern blockbuster cinema, Spielberg is known for backing (and even inciting) the latest technological advances that move cinema forward. Except for the actual medium he utilizes, it seems. He has continued to shoot on film stock for his last several films (minus The Adventures of Tintin, his animated co-venture with digital enthusiast Peter Jackson), and states that he will continue to shoot until the last film-lab closes (which he has desperately noted could be within the next 10 years).

Steven Spielberg

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Posted on by Zack Mandell in Entertainment Leave a comment

Aquatica announces the A5D Mk III Housing for the Canon 5D Mk III

Press Release. Montreal, Canada, June 7, 2012

The Aquatica Team is proud to introduce you to the Aquatica A5D Mk III housing for the acclaimed Canon 5D Mk III. Our Design team has upped the game with this recently released camera. New features have been added to this housing to improve operation and compatibility, but importantly, this precision housing is the product of a very time proven lineage of underwater camera housing. 30 years of knowledge in this field has made sure that every aspect of the housing ergonomics and access to all controls were carefully implemented. The final result of this camera housing mirrors the constant evolution of technology and the input of highly respected professionals image makers from around the world.

Aquatica A5DIII
The Aquatica A5D Mk III housing still benefits from the finest material available in the industry. Carefully crafted from a selected alloy of aircraft grade aluminum and premium grade of stainless steel, the housing is machined on the latest 5 axis computer assisted machines. It is then protected by anodizing to North American military specification for further protection, Aquatica provides corrosion inhibiting zinc anodes as standard equipment and coats their housing with a baked on, tough as nail, powder coating. This extra level of protection does make a huge difference as can be seen on some Aquatica housings that even with over 1,500 dive on them, still look as fresh as the day they came out of the box. This housing is made for the hard working professional in mind, one who truly understands reliability in the field.

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Posted on by Martin in Canon, Press Release 2 Comments