Manta Rays at Risk

I just finished this personal project called "Manta Rays at Risk" using photos I took during my holidays in Maldives and Hawaii. The final movie is in 4k and you can download it on vimeo. Mantas have been classified Read more

My first experience using Magic Lantern RAW

  Model: Lea Filmed & Edited by Martin Ureta Music: Jake Bugg - Two Fingers Software: Magic Lantern RAW v2.3 1920x1080 25fps - Card CF LEXAR 1000x This is my first test using the Magic Lantern RAW during a photo shooting of my cousin Read more

Interview with filmmaker and cinematographer Sergio Herencias

I’ve contacted Sergio Herencias, a talented Swiss/Spanish Filmmaker and Cinematographer based in Zürich, Switzerland for an exclusive interview. Raised in a small village called Degersheim, Sergio has managed to turn his dream and great passion into a career. Tell Read more

Cine Gear 2013 - The Sony FS700 in the RAW

Art Adams and Adam Wilt present the Sony FS700 in the RAW, featuring the new 2K RAW High Frame Rate, and 4K RAW recording solutions. The seminar includes footage screening. Super-sampling: Spectacular HD or 4K 4K/2K RAW recording option Super 35mm Sensor Read more

The Mill

The Mill US Showreel 2011

Check the new inspiring showreel featuring the very best work from The Mill’s New York and Los Angeles VFX teams. Includes commercials, animation, content direction, music videos, motion graphics and award winning visual effects from The Mill’s US-based visual effects studios. Truly amazing!

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Posted on by Martin in Showreels Leave a comment

Behind the Scenes of VW’s Black Beetle Commercial

One of the standout spots from this year’s crop of Super Bowl commercials was undoubtedly Volkswagen’s Black Beetle which trailed the forthcoming launch of the new 21st Century VW Beetle. This Super Bowl stunner features an exquisitely animated, striped beetle that dodges natural foes in the woods with the prowess of a 21st Century VW Beetle in a heart-pounding car chase.

Alongside MJZ director Dante Ariola and agency Deutsch, The Mill London’s team of artists pulled out all the VFX stops to create the realistic CG beetle and its insect friends. Take a look at how they did it in this special Making Of fillm.

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Would you like to see more?

Here you have a fascinating behind-the-scenes video that gives you an up-close and personal look at the making of the entomological, CGI wonderland of the Black Beetle. Tom Bussell and Juan Brockhaus, The Mill Lead 3D Artists on “Beetle”, say they created an animatic from Ariola’s storyboards to provide a blueprint for timings and how the edit would work. They researched not only iconic car chases, but watched documentaries and observed real-life footage of insects to make the spot’s cast as believable as possible.

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About The Mill

Based in London, New York and Los Angeles The Mill collaborate on award-winning moving image, design and digital projects for the advertising, film, TV, games and music industries.

Twenty years of innovation has established The Mill as a recognised global brand for creating seamless visual effects, but we are also leaders in design, animation, live action content direction, VFX brand accounts, versioning and global adaptations, digital content creation and distribution. The Mill was founded in 1990 by Robin Shenfield and Pat Joseph, both of whom still lead the group and now have a global team of 500 plus made up of multi-national and home grown talent.


Posted on by Martin in Behind the Scenes, Commercials, News, Video Leave a comment